Ryan Else

Founder and Managing Partner 

A recognized leader of sales, marketing and operations organizations with a 20+ year record of delivering growth in software, products and services to retailers, e-commerce, b2b, b2c, enterprise clients and distribution channels. Ryan started his career in sales and marketing at Oracle and has has been successful in launching software, services and consumer products with companies including Oracle, PeopleSoft, Securify, Amazon and Oregon Scientific. He is also a long time member of the Screen Actors Guild and has worked on film and television productions alongside many iconoclastic producers, directors, and entertainers.


Ryan received his MBA from The University of Notre Dame and studied Venture Capital Fund Governance at Stanford University. Prior to founding Roadster Capital he made early stage investments in several businesses and lead the turn-around strategy of consumer electronics manufacturer Oregon Scientific. As President & GM of Oregon Scientific he led sales, marketing, product and operations teams in the development of direct to consumer, retail and product road map strategy for connected devices. He was also a key leader in the successful M&A process that led to the multi-million dollar acquisition of the company, by Sanpower Group, where he led merger integration of the $14 billion conglomerates US business units.

Investments: PsiQuantum Computing, Bayonet Technologies, Mifiel, Volabit